Get Started With Your Subscription Product Business Today!
Dollar Shave Club, Dollar Beard Club, Harry’s, Loot Crate = Monthly Subscription Product
Looking to start your own subscription based business? You’re going to need an offer!
1. Create an offer that is hard to resist and focus on “over-delivering”
Consider who the target audience is and see what would be an offer that just makes it easy and exciting which results in placing the first order. Growing a list is great and following up with enticing offers and savings is part of this, however converting contacts to customers is the goal.
To spend their first dollar and receive the first order of the subscription product with excitement resulting in referrals by word of mouth and social media (plus recurring orders.
This means you can create a lead capture page that displays the offer that is only one email submission away. Create a unique offer that stands out and is nearly a “no-brainer”.
2. Use Email Automation To Convert Sales
It’s all about the email – and coffee is for closers!
Provide a reason to open the emails being delivered – Attention.
What is in it for them? – Interest.
Make it as easy as possible, make it exciting – Decision
Accept payment, congratulate, thank and confirm the purchase – Action
The optin page is how to measure the effectiveness of targeting and if the offer is “hot”. Is the risk small enough to try this new product? Does it relate to their interested? Will it bring enough value in form of entertainment or status to their life? The answer needs to be YES!
Side note – Always be improving your optin page – always be split-testing to see what is working better.
3. Sweeten the deal! (Would you like fries with that?)
McDonalds, fast food joints and restaurants have it right!
Provide an offer that gets people in to the establishment then offer something to make the most of out the experience. Perhaps whip cream and the cherry on top.
For example see the Dollar Beard Club. For just $1 we will ship a small cool product, but did you happen to see the other, better, beard oils that we have to offer? Did you happen to get the manly hair styling or rugged shampoo bottle?
What about a tactical shower bag with MRE’s and ammo pouch? (Exaggerating, but you see the point!)
Consider what will add value to the original purchase or be a perfect addition independently however, make sure that the offers relate to the target audience and customer.
We don’t want to “scratch” the itch twice or make the first purchase feel inadequate.
The Outstanding Funnels Team has created a Subscription Product Sales Funnel to help get you started – read more below.
Subscription Product Sales Funnel
The homepage will tell the story about the product and what the style of product is which can include details about the subscription product.
Included on this page is details about what experience to expect, a social proof and testimonials area and a form of contacting a sales team or support email.
This will also include the call to action which is to present an enticing offer and have them try your product for the first time.
You can up-sell them on “addons” to the box or offer a down-sell instead if they do not accept the first up-sell. The up-sell could be a 6 month or 12 month subscription offer at a reduced price followed by 3 months at a discounted price as the down-sell for example.
You can control the offers that are presented and also have a single purchase option available.
This funnel includes a Support Ticket Page that can be used with the Email Notification Automation to send that information to your email or any support agent’s email. (ClickFunnels pages can integrate with Intercom or Tawk.to for live chat support)
This funnel will include:
- Homepage / Optin page
- One Time Purchase
- Promotion Order Page
- Upsell Page
- Downsell Page
- Order Confirmation Page
- Support Ticket Page
- Ticket Sent Confirmation Page
- About / Story Page
- Last Month’s Box (One Time Purchase)
- Funnel Setup Guide Page (To link pages together for your funnel)
See here in the ClickFunnels Marketplace
Frequently asked questions
How can I manage my subscriptions?
You can use https://stunning.co with Stripe to help manage the subscriptions and payment information of your customers.
How can I sell my product?
You will need to use Stripe or Braintree to create subscription plans and accept payments for one time purchases or subscribed members.
Can I edit the template or add new pages?
Yes, new pages and links to them through the navigation elements will allow this and included will be a video tutorial included to see how to link the website’s pages to one another.
Upon purchasing this funnel there be included support support from the Outstanding Funnels facebook page.